Edlund Company names BC Roberts as Senior Director of National Accounts

Burlington, VT – September 17, 2019 – Edlund Company is pleased to announce that BC Roberts has been promoted to Senior Director of National Accounts, effective September 1, 2019. He will continue to report to the VP of Sales and Marketing.

In his new role, BC will develop plans and processes for the National Accounts Department and coordinate field activities by overseeing Regional Sales Directors. He will also spend additional time working with operations and finance to analyze new opportunities and increase penetration in key markets.

BC joined the Edlund team in 2014 as Regional Sales Director, East. According to David J. Sebastianelli, Vice President of Sales & Marketing, BC has earned a reputation for forging strong relationships with both chain accounts and independent rep groups. “Through his efforts in the field, we’ve expanded our new business opportunities significantly, including some highly notable regional and national chains,” says Sebastianelli. “He excels in finding the right solutions for our chain partners, and we’re excited to see him to put his talents to use in this larger role.”